What is Campari and how to drink it: Tips and Recipes
With its striking red hue and distinctive bitter taste, Campari is a staple in the world of aperitifs and cocktails. Whether you’re a seasoned mixologist or a curious novice, understanding what Campari is and how to enjoy it can add a whole new dimension of taste and sophistication to your drinking experience. In this guide, we’ll take a deep dive into the rich history of Campari, its unique flavor profile, and the many ways to enjoy this iconic Italian liqueur.
The origin story: A brief history of Campari
The story of Campari begins in 1860 in the Italian town of Novara, where Gaspare Campari, a master beverage innovator, created this unique liqueur. Initially served in his cafe, Campari quickly gained popularity for its distinctive taste and vibrant color. In 1904, the Campari brand expanded with the opening of its first production plant in Sesto San Giovanni. Over the decades, Campari has become a symbol of Italian culture and sophistication, featured in iconic advertisements and enjoyed by cocktail enthusiasts around the world.
Unpacking the flavor profile: What makes Campari unique
Campari’s flavor profile is a complex blend of bitter, sweet and herbal notes. The exact recipe remains a closely guarded secret, but it’s known to include a blend of herbs, spices, and fruits. The bitterness comes from ingredients like quinine and rhubarb, balanced by the sweetness of sugar and the aromatic complexity of herbs and spices. This intricate flavor profile makes Campari a versatile ingredient in a wide variety of cocktails, adding depth and intrigue to every sip.
Classic Campari Cocktails: Timeless recipes to try
Campari is the cornerstone of several classic cocktails that have stood the test of time. Here are a few you should definitely try:
Negroni
Probably the most famous Campari cocktail, the Negroni is a perfect balance of bitter, sweet and aromatic flavors.
– Ingredients: 1 part Campari, 1 part gin, 1 part sweet vermouth.
– Methods: Pour all ingredients into a mixing glass with ice, stir well and strain into an old fashioned glass over a large ice cube. Garnish with an orange peel.
Americano
A lighter, effervescent option, the Americano is a refreshing way to enjoy Campari.
– Ingredients: 1 part Campari, 1 part sweet vermouth, a splash of soda water.
– Instructions: Pour Campari and vermouth into a glass filled with ice, top with soda water and garnish with a lemon twist.
Boulevardier
For a richer, more robust experience, the Boulevardier offers a whiskey-forward twist on the Negroni.
– Ingredients: 1 part Campari, 1 part bourbon or rye whiskey, 1 part sweet vermouth.
– Instructions: Combine ingredients in mixing glass with ice, stir, and strain into chilled cocktail glass. Garnish with an orange peel.
Modern Twists: Innovative Ways to Enjoy Campari
While classic cocktails are timeless, modern mixologists have found creative ways to incorporate Campari into new and exciting drinks. Here are some innovative twists:
Campari Spritz
A refreshing, effervescent twist on the traditional spritz.
– Ingredients: 3 parts Prosecco, 2 parts Campari, 1 part soda water.
– Instructions: Pour Prosecco and Campari into a glass filled with ice, top with soda water and garnish with an orange slice.
Campari Sour
A tangy, slightly bitter twist on the classic sour.
– Ingredients: 1.5 parts Campari, 1 part fresh lemon juice, 0.5 part simple syrup, egg white (optional).
– Instructions: Shake all ingredients with ice, strain into chilled glass and garnish with a lemon twist or cherry.
Campari Gin Fizz
A sophisticated blend of Gin and Campari with a sparkling finish.
– Ingredients: 1 part Campari, 1 part gin, 0.5 part fresh lemon juice, 0.5 part simple syrup, soda water.
– Directions: Shake Campari, gin, lemon juice and simple syrup with ice, strain into a glass and top with soda water. Garnish with a lemon wedge.
Campari in Cooking: Unexpected culinary uses
Campari isn’t just for cocktails; it can also add a unique twist to your culinary creations. Here are a few ideas:
Campari Glazed Salmon
Use a Campari reduction to glaze salmon for a slightly bitter and sweet flavor.
– Instructions: Reduce Campari with honey and a splash of orange juice until syrupy. Pour over grilled or baked salmon.
Campari Granita
A refreshing, icy dessert perfect for hot days.
– Directions: Mix Campari with water and sugar, freeze and scrape with a fork to create icy crystals. Serve in chilled glasses.
Campari Jam
A bittersweet spread for your morning toast.
– Instructions: Cook Campari with sugar, orange zest and juice until thickened. Pour into sterilized jars and seal.
Perfect pairings: Which foods complement Campari
To enhance your Campari experience, pair it with foods that complement its unique flavor profile. Here are some suggestions:
– Cheeses: Sharp and creamy cheeses such as gorgonzola or aged cheddar.
– Charcuterie: Salty cured meats such as prosciutto or salami.
– Seafood: Grilled shrimp or smoked salmon.
– Citrus: Oranges, grapefruits and lemons, which bring out Campari’s citrus notes.
Host with Campari: Create the ultimate cocktail experience
Create an authentic Italian aperitivo experience by hosting a Campari-themed get-together. Serve a variety of Campari cocktails alongside a spread of Italian antipasti, including olives, cheeses, cured meats and bruschetta. Create a relaxed, social atmosphere with Italian music and ambient lighting. Encourage guests to try different Campari drinks and discover their favorites, making your event a memorable celebration of Italian culture and camaraderie.
Visit Mercato della Pescheria to enjoy our Campari
At Mercato della Pescheria, we invite you to indulge in the timeless tradition of the Italian aperitivo with our exquisite Campari cocktails. Sip on expertly crafted drinks while immersed in the vibrant atmosphere of our restaurant, surrounded by the sights, sounds and flavors of Italy. Whether you’re enjoying a leisurely evening with friends or celebrating a special occasion, our Campari cocktails are sure to elevate your dining experience to new heights.
Mercato della Pescheria Locations
Experience the magic of Italian cuisine and hospitality at Mercato della Pescheria, with locations in Miami’s Española Way or Las Vegas’s St. Mark’s Square. Join us in our vibrant, marketplace-inspired restaurant for an unforgettable culinary journey, from fresh seafood and homemade pastas to artisanal cocktails like our Campari creations. Let us transport you to the heart of Italy with every dish and drink as we celebrate the rich flavors and traditions of Italian gastronomy.